Welcome to Capital Rivers Connect
The rich, fertile fields of Greenfield, CA, where discussions between Capital Rivers Commercial and the City's Community Development Director pave the way for sustainable development, reflecting a harmonious balance between agricultural heritage and forward-thinking urban planning.

Podcast: Exploring Greenfield’s Expansion – Salinas Valley’s Hub for Development Opportunities

Welcome to the Capital Rivers Connect – California Edition podcast!

Not many in the commercial real estate realm have the in-depth knowledge of our state’s thoroughfares as Capital Rivers‘ own Greg Aguirre does. Traversing California’s expanse, Greg connects with civic leaders, unearths prospects, and finalizes transactions. In this discussion, he reviews his visit to Greenfield, CA alongside Community Development Director Paul Mugan, who elucidates the eagerness of local leaders to usher in developments to their picturesque town.

The pivotal positioning of Greenfield on Highway 101, graced with four substantial interchanges, has catalyzed our commercial endeavors, especially in the retail sector. Take the new Starbucks, for instance, whose success is attributed to its strategic location on this vital corridor. Moreover, the community is abuzz with the new Marriott Grand hotel project, reflecting Greenfield’s burgeoning economic vitality. Such enterprises, including the thriving Starbucks, have ushered in a year of unmatched profits for Greenfield’s enduring businesses.

The town’s financial success story is an allure for companies mulling over Greenfield for their operations. Reduced overheads, such as labor, tax expenses, and construction costs, along with considerable sales figures, add to its charm. The town’s proactive stance in offering innovative economic solutions bolsters this allure even more. Prominent developments, like the upcoming truck stop and the bustling Yank’s RV Resort poised for further service industry expansion, are propelling the town’s financial fabric forward.

Urban expansion in Greenfield is on an upward trajectory, with significant commercial and residential projects in motion. With over $90 million in developments already in the pipeline and nearly 400 acres awaiting development to the south, Greenfield is ripe with possibilities. The town not only meets but surpasses state mandates for housing construction, showcasing a dynamic housing market that supports the local workforce. This harmonious blend of commercial and residential growth is fostering an enticing milieu for both corporations and citizens, positioning Greenfield as a magnet for new investments.

As Greenfield looks to the future, the town is shaping up for diverse economic expansion beyond its agricultural heritage. Initiatives like the $80 million sewer treatment plant overhaul lay the groundwork for upcoming developments. Its advantageous location is gaining traction for investments in tourism and viticulture, courtesy of its scenic allure and prime spot in Monterey County’s wine region. Greenfield’s embracement of new sectors, including the regulated cannabis market, signals its progressive and accommodating governance, making it a prime candidate for assorted developmental endeavors.

Capital Rivers is constantly staying up to date with commercial real estate news. To learn more about this and future updates from Capital Rivers Commercial, Subscribe To Our Newsletter!

Thank you for downloading and listening to the Capital Rivers Connect – California Edition podcast. If you’re interested in partnering with us, visit Capital Rivers to learn more and follow us on LinkedInFacebook and Instagram for the latest real estate opportunities.

Recent Posts

Maximize Trade Show Success: A Winning Strategy

Trade shows like ICSC and the League of California Cities Annual Conference are high-stakes events where economic developers must juggle networking, marketing, and business attraction—all while managing limited time and resources. With the right trade show marketing strategies, you can boost visibility and prove your value to city leadership.

Read More »

Podcast: Chico Commercial Real Estate – Exploring Opportunities and Challenges

Bringing a wealth of experience and local knowledge, Carrie Welch, CCIM and Kelsey Watt, MS are a dynamic team that will continue to focus on the greater Chico Commercial Real Estate and Northern California markets. With headquarters in Sacramento, CA, and an office in Redding, CA, Capital Rivers is uniquely positioned to offer in-depth local market expertise combined with a regional and national reach.

Read More »

Podcast: Red Hot Redding – Chris Haedrich and His Team Join Capital Rivers Commercial

In the realm of real estate, the saying holds true: it’s all about location. While numerous west coast markets grapple with high office vacancy rates and challenges with their assets, there are hidden gems where downtown real estate is highly sought after. Redding happens to be one such hotspot, and guiding us through the nuances of this thriving market is none other than seasoned broker Chris Haedrich.

Read More »

Podcast: California Commercial Real Estate – 2023 Recap & Cautiously Optimistic 2024 Forecast

Let’s face it, 2023 was a challenging year in the commercial real estate market. With the failure of Silicon Valley Bank, rapidly rising interest rates, and a slowing economy, it was an adventure. The good news is the market has adjusted to the new norm, and it’s truly a professionals market- where deals that make sense and pencil are getting done, and those based on speculation don’t. In this download, Capital Rivers CEO Greg Aguirre joins us to offer an optimistic, yet realistic forecast on where he sees opportunity, and challenges, in the year ahead.

Read More »

Key Insights of the 2023 San Diego ICSC Convention

In summary, the 2023 San Diego ICSC convention offered a comprehensive overview of the current state of the commercial real estate industry. It highlighted the importance of relationships, the need to adapt to increasing costs, and the value of optimism and professionalism in overcoming challenges and seizing new opportunities.

Read More »

Stay in Touch!

Sign up to get our latest news & updates

This field is for validation purposes and should be left unchanged.