Welcome to Capital Rivers Connect

Podcast: Coffee, Community and a Commitment to Culture

Everybody knows Dutch Bros these days- an IPO, a $6 BILLION valuation, and a culture that most companies envy. But did you know it all started almost 30 years ago with a simple coffee cart in a rural Oregon town? The same service you received from that small town “Broista” has been successfully replicated, and amplified, in hundreds of locations across America. In this episode, Capital Rivers President & CEO Greg Aguirre welcomes Aaron Harris, VP of Development, Real Estate and Construction at Dutch Bros. Aaron shares his personal story- the wins, the failures, pro wrestling, and how it shaped him as a person and business leader.

Want to know more about how Greg and company can help you?

Dutch Bros is one of the leading companies when it comes to expansion and that is why CRC wanted to hear it straight form the source on how to follow in their footsteps. Company culture and values have taken this coffee shop to new heights that they couldn’t of possibly planned for. This business model and advice can be transferred to any aspect of life in terms of achieving your goals, not just commercial real estate.

Recent Posts

Podcast: How Manteca is Driving Economic Growth

Manteca’s prime location between Interstate 5 and Highway 99, along State Route 120, makes it an attractive destination for businesses and retailers. Historically, proximity was its biggest strength, but today, Manteca is investing in long-term economic sustainability, making it more than just a well-located city.

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Maximize Trade Show Success: A Winning Strategy

Trade shows like ICSC and the League of California Cities Annual Conference are high-stakes events where economic developers must juggle networking, marketing, and business attraction—all while managing limited time and resources. With the right trade show marketing strategies, you can boost visibility and prove your value to city leadership.

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Podcast: Chico Commercial Real Estate – Exploring Opportunities and Challenges

Bringing a wealth of experience and local knowledge, Carrie Welch, CCIM and Kelsey Watt, MS are a dynamic team that will continue to focus on the greater Chico Commercial Real Estate and Northern California markets. With headquarters in Sacramento, CA, and an office in Redding, CA, Capital Rivers is uniquely positioned to offer in-depth local market expertise combined with a regional and national reach.

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Podcast: Red Hot Redding – Chris Haedrich and His Team Join Capital Rivers Commercial

In the realm of real estate, the saying holds true: it’s all about location. While numerous west coast markets grapple with high office vacancy rates and challenges with their assets, there are hidden gems where downtown real estate is highly sought after. Redding happens to be one such hotspot, and guiding us through the nuances of this thriving market is none other than seasoned broker Chris Haedrich.

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Podcast: California Commercial Real Estate – 2023 Recap & Cautiously Optimistic 2024 Forecast

Let’s face it, 2023 was a challenging year in the commercial real estate market. With the failure of Silicon Valley Bank, rapidly rising interest rates, and a slowing economy, it was an adventure. The good news is the market has adjusted to the new norm, and it’s truly a professionals market- where deals that make sense and pencil are getting done, and those based on speculation don’t. In this download, Capital Rivers CEO Greg Aguirre joins us to offer an optimistic, yet realistic forecast on where he sees opportunity, and challenges, in the year ahead.

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